Blue Sky sells and consults on the use of environmentally friendly products. While these products are often referred to as “green,” we prefer products that are “blue,” which represents the next level of eco-consciousness. The mission of “blue thinkers” is to make sustainability irresistible to the general public by offering the next level of innovative products. Blue promotes learning about the choices you make and how they affect the world. Blue also encourages you to express your gratitude to nature in your own personal way, sometimes called a personal sustainability practice (PSP).